On November 23, the new office of Heyatang located at No. 600 Tianshan Road, Shanghai was officially opened. In the future, in addition to the headquarters of Heyatang in SOHO Tianshan Square, some team members will move into the new office. Under the leadership of Mr., he painted a new blueprint for Hoya Beauty.

Since the second half of 2019, the business and team size of Heyatang has continued to expand, from the grand release of Skin 2 Skin MED in October, to the successful debut of the 2019 CDA in November, to the use of a new office, and to refresh the company's development again and again Milestone. Colleagues from the Heyatang Sichuang branch said that moving into the new office is a great encouragement to the team's confidence. In 2020, all team members will live up to expectations and achieve better results.

The ribbon cutting ceremony of the new office

Full upgrade of brand VI system

Open up the future with international quality

At the same time, the Heyatang brand VI system was fully upgraded. Compared with the previous, the design of the new logo is more concise and bright, and the squareness is neat, and it is characterized by the change of rounded corners, giving people a close, reliable, and gentle visual temperament. It showed that Hoya Beauty's enterprise spirit of rigorous research, gentle and friendly as its corporate image, stood in the exploration of China's medical and beauty industry.

New logo of Heyatang brand

The logo design ingeniously extracts the brand's initial letter "H", and the sharp color lines form a solid upward hexagon, which embodies the core strength and cultural connotation of Hoya Beauty's unity and cooperation, and the modern The geometric style reflects Hoya Beauty's international vision of looking to the future.

The main color of the brand adopts a calm blue, quiet and full of vitality, which contains opportunities and vitality. The blue on the left and right sides uses a sophisticated sense of adjacent color matching, which is both harmonious and increases system recognition, further enhancing the brand's affinity and quality. Perseverance and change in unity demonstrate the innovative spirit of the Heyatang brand's courage to develop, flourish, and create a better future.

From "supplier" to "leading brand"

Lead the industry with confidence and strength

In addition to the LOGO, the corporate slogan has also changed, from the original "medical beauty product supplier" to "medical beauty product  brand", marking Hoya Beauty's upgrade in identity positioning. We are confident and more powerful, with a solid attitude and innovative spirit of exploration, leading the domestic production of  medical and aesthetic products.

Old corporate logo & slogan

New corporate logo & slogan

On the basis of the original Heyatang brand, the new VI system added two sub-brands HoyaFacial Shui Heya and Skin 2 Skin MED facial layer.

Skin Engineering Technology Center Skin 2 Skin MED facial layer, focusing on research in the field of skin and beauty, strong cooperation with micro-light medical technology, establish a strategic cooperative relationship with the Chinese Academy of Sciences, Harvard Medical School, the use of scientific and technological achievements in medical beauty equipment, The ingredients and methods of micro skin rejuvenation, as well as daily skin care products, lead the anti-aging future with technologies that are more suitable for Chinese doctors and consumers. The star product Skin 2 Skin MED facial skin injection pump has been widely sought after by people in the industry, media and consumers since its launch.

Values upgrade

Shoulder shoulder responsibility

2019 values

Everything is centered on the market

Ambitious goals and pursuit of excellence

Be honest and keep your promises

Simple and efficient, continuous innovation

Customer first, company first

2020 Wo Ya Tang Values

Heyatang is a company with medical beauty as its core. We believe that  effectiveness are the constant themes of the industry. Hoya Beauty strives to find the needs of beauty seekers, doctors, and nurses, and is committed to bringing the seffective medical products to beauty seekers, doctors, and nurses, and making unremitting efforts for the beauty and health of beauty seekers.

We rely on professionals in superior disciplines to develop medical products; in production management, we build a rigorous production management system to ensure product quality; we help products into the market; we build an  medical promotion team to make more demands Beauty and health care can use Hoya Beauty products.

Hoya Beauty pursues reasonable profits, and the company uses profits to invest in future products, improve the working environment, improve employee welfare, and return to society.

We strive to create a relatively equal atmosphere in our work so that every colleague is treated with respect. Hoya Beauty's development comes from the efforts of every colleague. We let everyone share the fruits of the company's development and get opportunities for  development. We encourage every colleague to be honest and down-to-earth and keep every promise to customers and colleagues. In the face of work, we strive for simplicity and efficiency and continuous innovation.

Every member of Heyatang is full of love and respect for family, customers, colleagues and society. At the same time, we are responsible for allowing more beauty seekers to be satisfied, and doctors and nurses have more effective treatments; let our partners make profits, invest more in public welfare activities for the society, and protect our natural environment.

Looking back on the coming 2019, we have taken one step at a time and achieved one small goal after another. I believe that in 2020, with the joint efforts of all Hoya Beauty team members, all the small goals will be gathered into a tower to create More brilliant achievements!